They say the best kind of problems are the ones you can watch your neighbors having. Learning from someone else’s problems is something akin to finding free money. It’s with this in mind that I’ve approached a series of entrepreneurs and freelance designers about their biggest struggles in attempting to smoothly run a design project. So that their benefit might be your stepping stone.
We’ve got pure gold from the trenches, so you can learn and avoid those mistakes yourself.
To the majority of entrepreneurs and small business owners, a website ends up being more of a chore, than anything else. They build it, and leave it to take care of their daily hustle. What if your website could be an honest-to-goodness sales machine? A channel to bring you qualified leads, that takes less effort than managing a full sales team? In this article, I’ll be giving you some handy pointers on how website design can help you increase conversions and sales.
In this era of self-starters, online businesses, and innovation, there’s one question every small business owner needs to ask: what is a brand? The answer is simple but critical: it’s everything. Every face of your operation, from customer support to your website and social media presence, and beyond. The brand is your business, specifically the personality, and it is an important tool for keeping your company or product relevant.
When trying to translate design concepts for a brief, words will always fail miserably. They’re too subjective. What one person calls edgy, another might see as chaotic. That’s the irony of having to use a design brief – visuals communicate things that words just cannot, but we need to write down our ideas so everyone gets the visual they want. A good tool to help you get your ideas across is a mood board.
Creative projects done for a business are a delicate thing. There’s nothing worse than getting creative work back that you don’t like, especially when you’re not even sure what it is you would have liked instead. Hours of work, overtime pay, and missed deadlines are the painful costs of a poorly coordinated project. Communication is key. If you can’t make your expectations clear, even the best project can turn from productive to frustrating, quickly.
There are a lot of considerations running through an entrepreneur’s mind when it comes to hiring design services for their business, such as a logo or website. One of the most struggles is in entrepreneurs trying to communicate something they want, when even they themselves don’t know what that is yet.
I’m a designer who loves advocating the benefits of good design and its impact on businesses.
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